South23rd: Porch-Popping Products!
- Avery Groll
- Jun 24
- 2 min read

Hello, I’m Susan Campbell, Founder and CEO of South 23rd, home of the So.CachePot. . I love to decorate and found myself frustrated with never finding the looks I saw in my home decor magazines – in the local stores. I decided to create it, taking this product from concept to customer in a little over a year. Inspired by an article/photo I saw in House Beautiful an idea for a planter/pot cover came to me.

I found myself constantly seeking out experts in manufacturing, materials and branding. People would share what they knew and then pass along a contact for me to connect with additional questions. It was the classic story, I can’t help you but this person might. This entrepreneurial journey has taught me that the obvious is not always obvious and just because something is simple doesn’t make it easy. Most importantly, never letting what I didn’t know stop me from moving forward.
Introducing So.CachePot, a delightful innovation from South 23rd, where Southern charm meets practical elegance. Our patent-pending decorative planter covers allow homeowners to effortlessly transform their outdoor spaces into stylish retreats.
Designed with the vibrant spirit of the South at heart, So.CachePot is crafted in North Carolina using durable outdoor fabrics. These covers come in various sizes and classic prints, fitting most standard plant containers perfectly.

Born from my personal quest for porch perfection, So.CachePot eliminates the hassle of repotting, allowing you to simply place your pre-potted plants inside for an instant upgrade What began as a solution for outdoor aesthetics soon charmed its way inside, as customers found So.CachePot ideal for both outdoor and indoor décor. It's never been easier to inject a dose of sophistication and Southern style into your home, turning porches and gardens into personalized, elegant havens.
Visit the Site to check out current patterns & order yours now!
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