She Couldn’t Find the Right Pillow - So She Created a Better Solution
We love discovering women who see a problem in their own lives and decide there has to be a better way and Danielle Canter is one of those women.
What started as a deeply personal search for comfort, support and finally a good night’s sleep turned into an innovative idea that challenges the way we think about our pillows altogether.
Because maybe you don’t need another pillow. Maybe the one you already love just needs a little help!
Meet Crown Lift®, and the woman behind a simple idea that could completely change the way you think about pillow support.
What if your pillow isn't the problem - what if it's just missing the support you need?
Crown Lift® began with a problem founder Danielle Canter couldn't solve by buying another pillow. She found herself doing what so many of us do at night: adjusting, fluffing, folding and trying to make a pillow feel right. Her story began with a failed spinal fusion and a year with very little sleep, and we all know a woman in pain with no sleep, will find a way! Instead of creating yet another pillow, Danielle began experimenting with a way to change the support inside the pillow she already had. That experimentation eventually became Crown Lift® Pillow Fix. Which was also the fix for her neck and her sleep too!
Unlike a traditional pillow or a single fixed insert, Crown Lift® is an adjustable system. Its interchangeable LiftCore™ inserts allow you to change the height and feel of the support until you find the setup that works with your pillow and your preferences. Crown Lift® isn't one insert you have to get right. It's a system you adjust until your pillow feels right. The LiftCores can be swapped and stacked, making it possible to change your setup without starting over with another pillow.
Today, Crown Lift® offers both the $45 Starter Kit, an easy way to try the concept with your own pillow, and the $99 Crown Lift® Pillow Fix which includes the complete adjustable system (1", 2", 3" Lift core supports). Danielle also brings the concept to life through the Crown Lift® Pillow Repair Garage, where people can see, feel and experience what changing the support in their existing pillow actually means. Her mission is refreshingly simple: before you throw out another pillow, see if the support can be fixed.
There’s something we love about a product born from a real-life problem, especially when the solution is designed to make what you already have work better for you.
Danielle’s journey with Crown Lift® is a beautiful reminder that sometimes innovation isn’t about starting over. It’s about looking at something familiar in an entirely new way.
So before you toss another pillow, buy another one and start the cycle all over again, Danielle has one simple suggestion: try fixing the support first.
Here’s to better support, better sleep, and women creating solutions that make everyday life a little better!
Connect with Danielle:
Website: crownliftinsert.com and Thepillowfix.com
Instagram/Facebook: @daniellecrownliftcreator
LinkedIn: Danielle Canter
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