You can know you’re good at something and still be figuring out what else to do with it. Perhaps you want to take your work into organizations, develop a speaking platform, build an advisory offer, or explore a new income stream alongside your corporate role. Each possibility raises practical questions: Who needs your expertise? What would they pay for? What would make your value easier to understand and buy? Those are the questions Kristi Straw, MBA, helps people answer. The

You say you want to grow your business. Then you get the opportunity to do exactly that, and suddenly your brain has a list of reasons to slow down. What if the new client expects too much? What if you hire help and they don’t do things your way? What if you raise your prices and someone says no? What if it works, and you can’t keep up? Growth sounds exciting when it’s a goal on a vision board. It feels different when it asks you to change the way you work. I’ve seen business