When Visibility Becomes Leverage: How to Build Authority That Actually Converts

In a landscape obsessed with constant posting and personal branding, visibility is often mistaken for success. In this keynote, publicist and author KJ Blattenbauer breaks down what actually moves the needle; earned credibility. Drawing from nearly three decades placing founders and experts in meaningful media, KJ shows how authority is built, not chased, and how strategic visibility leads to real opportunity, trust, and revenue. Attendees will learn how to identify their most pitch-worthy expertise, position themselves as the obvious choice in their industry, and create visibility that compounds over time- without burnout, performative content, or guessing what to say next.

3 Key Takeaways from this Event:

1. How to tell the difference between visibility that looks good and visibility that actually works. Attendees will learn why more content isn’t the answer and how to focus on credibility, timing, and alignment to create real momentum.

2. How to identify and articulate…